A breathtaking escape in France

For this project, I worked with Hélène Testa to build a website from the ground up for Domaine Le Branchat, a quaint holiday rental home tucked away in France's Dordogne region. Due to the owner's lack of an internet presence, it was challenging to connect with prospective visitors looking for an opulent vacation. The challenge was to create a visually appealing, user-friendly website that conveyed the serenity and luxury of Domaine Le Branchat while driving reservations.

Insights & Process

• Target Audience: Vacationers seeking a peaceful, luxurious retreat in Dordogne.

• User Needs: Clear property information, high-quality visuals, easy navigation, and a simple booking process.

• Brand Goals: Communicate the charm, comfort, and exclusivity of the property.

Understanding the client's website goal was our first step. We talked about the target audience, the ideal brand image, and the essential features required to market the property and turn guests into reservations. We developed an understandable and user-friendly information architecture with an emphasis on usability. High-quality images are given priority on the website, enabling visitors to experience Domaine Le Branchat's beauty virtually. We created a compelling brand identity that blends in perfectly with the website's layout. To convey the serene environment and opulent facilities of Domaine Le Branchat, we employed warm, welcoming hues and imagery.

Key features

• Responsive Design: Whether using a desktop computer, tablet, or smartphone, responsive design makes sure that all screens are viewed as best they can.

• Interactive Gallery: Stunning high-resolution images highlight the property's attractiveness, from the comfortable interiors to the pool area.

• Availability Calendar: Allows guests to easily check availability and book their stay directly through the website.

• Multilingual Support: Provides translations in other languages (optional, depending on the website) to reach a wider audience.

Outcome

Domaine Le Branchat now boasts a stunning website that effectively captures its essence and appeals to its target audience. The user-friendly interface streamlines the booking process, allowing potential guests to seamlessly plan their dream vacation in the picturesque Dordogne. This project highlighted the importance of aligning visual design with brand identity and user needs. It reinforced the value of high-quality imagery and intuitive UX in promoting hospitality businesses online.