Personal Branding & Social Media Strategy
Eliza needed a digital presence that reflected her unique approach to social media management—authentic, transparent, and tailored to each client's needs. The challenge was to create a website that not only showcased her services but also conveyed her personal brand effectively.
Insights & Process
Target Audience: Entrepreneurs and small business owners seeking personalized social media strategies.
Competitive Analysis: Reviewed competitor websites to identify common design patterns and opportunities for differentiation.
User Needs: Users desired a clear understanding of services, easy navigation, and a connection to Eliza's personal brand.
The design focused on creating a clean and intuitive user experience with a simple, easy-to-navigate information architecture. The visual design uses a harmonious color palette and layouts that convey professionalism and approachability, while interactive elements encourage users to explore services and engage with the brand.
Key features
Service Packages: Clearly outlined offerings with pricing and descriptions.
Client Testimonials: Integrated authentic feedback to build trust.
Booking System: Implemented an easy-to-use scheduling tool for consultations.
Multilingual Support: Ensured accessibility for a diverse audience.
Outcome
The website delivers a professional, user-friendly experience that reflects the brand’s values. It effectively communicates Socials with Eliza’s services, helping users understand offerings quickly and facilitating consultation bookings, ultimately driving engagement and conversions.
“I needed help with building a website on Squarespace but given the limited time (and skills), I decided to leave it at the hands of a professional. Ines happened to be the exact person I was looking for. She carefully listened to all my ideas and suggestions and applied them accordingly on the website.
Now my website looks coherent and clear, and encompasses everything I wanted - my portfolio, services and means to contact me - thanks to Ines’ impressive skills and understanding!
The communication was amazing - I find Ines to be empathetic and very approachable.
Don’t hesitate to reach out to her if you need help with your website!”