Cinematic Storytelling in Motion

PG Films is a creative production & videography studio site showcasing video work, photography, and marketing services. The goal of the site is to present the visual portfolio, attract new clients, and communicate brand identity. My role was the UX/UI designer (and in some parts front-end implementer) to design a clean, immersive experience, balancing visual storytelling with usability.

Insights & Process

• Theme & Style: Cinematic, minimal, and visual-first - a dark, elegant aesthetic that lets the films speak for themselves through immersive imagery and smooth motion.

• User Needs: Quick visual impact, clear service navigation, and easy contact to inquire or collaborate.

• Client Goals: Showcase creative work, build credibility, and attract new clients through a refined, modern online presence.

The design embraces a dark, contrast-driven aesthetic, using subtle backgrounds and overlays that allow videos and images to stand out vividly. Bright accent colors are applied sparingly for buttons and hover states, maintaining a refined visual balance. Clean, modern typography combined with generous spacing provides a sense of clarity and sophistication, while subtle animations guide the user’s attention without distraction.

Key features

• Hero / showcase carousel / video background on the home page to immediately capture attention

• Video gallery / project pages: large video previews + detail pages with supporting images, descriptions

• Photo gallery section: high-quality images, grid / lightbox viewing

• Marketing services page: details about promotional / marketing offerings aligned with visual identity

Outcome

The final website delivers a strong visual experience that perfectly aligns with PG Films’ cinematic and polished brand identity. Usability testing confirmed that users could easily browse the portfolio, switch between videos and photos, and reach the contact page within just a few clicks. The design achieves a balance between visual impact and clarity, ensuring that visitors immediately understand the services offered. From the client’s perspective, the site is simple to update and maintain, keeping the portfolio consistent and current. Overall, this project highlights my ability to design for media-rich content, merging aesthetics and usability to create an engaging, conversion-driven user experience.